Making Better Days at Work, Together
ASK IT Named Among the “Top 5 Happy SMEs to Work For” for the Fifth Consecutive Year: Inspiring Sustainable Workplaces Through Caring Innovation and Shared Joy
The CHO Appreciation Award 2026 Final Presentation Day brought together passionate leaders at the Hong Kong Productivity Council under a vision close to our hearts: “Co-Creating a Thriving and Sustainable Happy Workplace.” We are honoured to be recognised among the “Top 5 Happy SMEs to Work For” for the fifth consecutive year, celebrating our continued commitment to building a happy and supportive workplace.
During the fireside chat, ASK IT Founder and Chief Happiness Officer Murphy Lai reflected on what truly sustains a team. In the fast-moving recruitment landscape, our journey with AI has never been about chasing speed for its own sake. It is about using thoughtful innovation to lift everyday stress, protect our people’s energy, and create breathing room for meaningful human connection.
Innovating with Empathy: How AI Lifts Our People Up
A healthy, happy workplace begins by listening to where teams feel weighed down. Screening thousands of resumes by hand can be draining and repetitive. By embracing AI as a supportive partner rather than just a tool, we empower our team across four core pillars:
- Lifting the Daily Weight: Automating routine, repetitive administration so colleagues can say goodbye to burnout and focus their minds on creative, purposeful work.
- Creating Calm in High Volumes: Turning overwhelming piles of resumes into manageable insights, giving our consultants clarity, focus, and peace of mind.
- Caring for the Fine Details: Assisting with specific presentation and grooming preferences effortlessly, sparing our team hours of tiring manual review.
- Deepening the Human Bond: Technology handles the repetitive filtering so our consultants can give their full attention to what machines can never replace—listening with empathy, understanding personal journeys, and connecting with candidates on a human level.
True efficiency should never push people harder; it should support them better. When people feel equipped with the right tools and backed by a caring team, happiness naturally follows.
A Sweet Reminder: Spreading Joy with Every Bite
Happiness is not just a philosophy we talk about—it is something we share, celebrate, and even taste. As an event sponsor, ASK IT welcomed guests to our booth with specially selected crispy egg roll gift sets.
Good egg rolls, much like a vibrant workplace culture, are built with patience, warmth, and layers of dedication. Every golden, fragrant bite was our way of sending encouragement to every professional working hard out there. It captures the heart of our “Happy & Share” spirit: using smart technology to ease daily burdens and sharing a simple treat to bring smiles to each other’s faces.
As we look forward, ASK IT remains dedicated to nurturing an environment where people feel safe to grow, inspired to create, and proud to belong. Together, let us keep building workplaces filled with purpose, care, and genuine happiness.
Thoughtful Relief
Freeing minds from routine tasks
Mindful Clarity
Bringing calm to busy workflows
Attentive Support
Caring for practical nuances
Heartfelt Connection
Focusing entirely on people